Yaam Italie
Visual identity, web design and web development
Redesign of the visual identity and website for an independent Italian grocery store based in Pully. The project aims to clarify the brand positioning between a local convenience kiosk and a selection of products imported from Sicily.
The approach relies on a simple and accessible graphic direction inspired by market culture, strengthening the clarity of the offer and creating a coherent experience between digital and physical points of sale.
The website was designed as a direct conversion and local visibility tool, highlighting products, recipes and practical information.